Anika's Story: Insights from users in India
Project date: October 2017
Project description: The goal of these projects was to highlight key insights that were gained on a recent immersion trip that the Maps UX team took to India. These cards were designed to be a printed deliverable that will serve as a reminder of the knowledge gained on the trip and as a resource that trip participants can reference later on. My role was to create the designs, illustrations, and data visualizations for these cards. I wanted the cards to be vibrant and delightful. The cards shown below are a selection from a total of 24. Each one helps to tell the story of Anika, a typical user in India. The cards are two-sided, with qualitative data on the front and quantitative on the back. Due to the proprietary nature of the content on these cards, I was unable to include most of the real copy.